Norbert Schwarz

Provost Professor in the Department of Psychology and Marshall School of Business at the University of Southern California, Los Angeles; co-director of the USC Dornsife Mind & Society Center.

My research explores how people make sense of the world in which they live and how their decisions are shaped by subtle contextual influences. My theoretical approach emphasizes the socially situated and embodied nature of cognition and the role of feelings and subjective experiences in judgment and decision making. I pursue these basic processes in different domains, including public opinion, consumer behavior, well-being, and the psychology of self-report.

For publications see my Google Scholar Profile and ResearchGate page.

Recognitions include election to the German National Academy of Science, Leopoldina; Wilhelm Wundt Medal of the German Psychological Association; Wilhelm Wundt-William James Award of the American Psychological Foundation and European Federation of Psychologists' Associations; Donald T. Campbell Award of the Society for Personality and Social Psychology; Oswald Kuelpe Award of the University of Wuerzburg, Germany; Distinguished Scientist Award of the Society for Experimental Social Psychology; Doctor honoris causa, University of Basel, Switzerland.