Matthew Gentzkow

His empirical work combines novel data, innovative identification strategies and careful empirical methods to answer questions at the interface of economics, political science, and sociology. This work is complemented by significant theoretical work on information, communication, and persuasion. He has to date made major contributions to the measurement and modeling of political bias of media sources and the effect of market structure on such bias; the modeling and measurement of brand loyalty and preferences; the theoretical study of persuasion; and the effect of media (in particular TV) on education and other societal outcomes. In each case, his work has opened new avenues or reinvigorated a previously less active area.